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Brandsplaining

Why Marketing is (Still) Exist and How to Fix It
Cunningham, Jane/Roberts, Philippa
Penguin Books
ISBN/EAN: 9780241456002
Umbreit-Nr.: 9845123

Sprache: Englisch
Umfang: 224 S.
Format: C-Format ( cm)
Einband: Paperback

Erscheint am 18.02.2021
€ 20,00
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  • Zusatztext
    • Sexism is still rife in the advertising world where brands too-often rely on dated stereotypes or femvertising. Brandsplaining reveals how an industry - largely dominated by men - has systematically misrepresented half of the population. Bringing together an impressive range of case studies and stories, the authors propose a powerful solution: a Bechdel test for creatives and brands. A framework to follow for marketing that is fresh, exciting, and - at last - sexist-free.
Sexism is still rife in the advertising world where brands too-often rely on dated stereotypes or femvertising. Brandsplaining reveals how an industry - largely dominated by men - has systematically misrepresented half of the population. Bringing together an impressive range of case studies and stories, the authors propose a powerful solution: a Bechdel test for creatives and brands. A framework to follow for marketing that is fresh, exciting, and - at last - sexist-free.
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