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If Then

How One Data Company Invented the Future
Lepore, Jill
John Murray Publishers
ISBN/EAN: 9781529386165
Umbreit-Nr.: 8999156

Sprache: Englisch
Umfang: XIV, 418 S.
Format: C-Format (3.2 x 23.5 x 15.4 cm)
Einband: Paperback

Erschienen am 17.09.2020
€ 22,90
(inklusive MwSt.)
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  • Zusatztext
    • The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge - decades before Facebook, Google, Amazon, and Cambridge Analytica. Silicon Valley likes to imagine that it has no past, but the scientists of Simulmatics are the long-dead grandfathers of Mark Zuckerberg and Elon Musk. A brilliant, revelatory account of the Cold War origins of the data-mad, algorithmic twenty-first century.
The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge - decades before Facebook, Google, Amazon, and Cambridge Analytica. Silicon Valley likes to imagine that it has no past, but the scientists of Simulmatics are the long-dead grandfathers of Mark Zuckerberg and Elon Musk. A brilliant, revelatory account of the Cold War origins of the data-mad, algorithmic twenty-first century.
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