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Behavioural Economics

Psychology, neuroscience, and the human side of economics, Hot Science
Orrell, David
Faber and Faber Ltd.
ISBN/EAN: 9781785786440
Umbreit-Nr.: 8725587

Sprache: Englisch
Umfang: 192 S.
Format: B-Format (1.5 x 19.8 x 13 cm)
Einband: Paperback

Erschienen am 03.12.2020
€ 13,50
(inklusive MwSt.)
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  • Zusatztext
    • This book explores the findings from psychology and neuroscience that are shaking up economics - and that are being exploited by policy-makers and marketers alike, to shape everything from how we shop for food, to how we tackle societal happiness or climate change. Is behavioural economics a scientific revolution, or just a scientific form of marketing?
This book explores the findings from psychology and neuroscience that are shaking up economics - and that are being exploited by policy-makers and marketers alike, to shape everything from how we shop for food, to how we tackle societal happiness or climate change. Is behavioural economics a scientific revolution, or just a scientific form of marketing?
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