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Emotion by Design

Hoffman, Greg
Random House Book Group Ltd.
ISBN/EAN: 9781847943552
Umbreit-Nr.: 2877667

Sprache: Englisch
Umfang:
Format: cm
Einband: Paperback

Erscheint am 10.04.2022
€ 21,00
(inklusive MwSt.)
Noch nicht lieferbar
  • Zusatztext
    • For decades, Nike's campaigns have been so radically creative that they make an indelible mark on the public imagination. It's an art form that Greg Hoffman understands better than anyone. Over 30 years at Nike, he crafted some of the most iconic campaigns in history. Now he reveals the simple principle that Nike use to power their creativity: emotion by design. Creative leadership lessons from a lifetime inside Nike.
For decades, Nike's campaigns have been so radically creative that they make an indelible mark on the public imagination. It's an art form that Greg Hoffman understands better than anyone. Over 30 years at Nike, he crafted some of the most iconic campaigns in history. Now he reveals the simple principle that Nike use to power their creativity: emotion by design. Creative leadership lessons from a lifetime inside Nike.
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