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Emotion by Design

Creative Leadership Lessons from a Life at Nike
Hoffman, Greg
Random House Book Group Ltd.
ISBN/EAN: 9781847943569
Umbreit-Nr.: 6679064

Sprache: Englisch
Umfang: XXII, 282 S.
Format: 2 x 19.9 x 13 cm
Einband: Paperback

Erschienen am 05.01.2023
€ 16,90
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  • Zusatztext
    • Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative: emotion by design. Creative leadership lessons from a life at Nike.
Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative: emotion by design. Creative leadership lessons from a life at Nike.
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