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Join the conversation with one of sociology's best-known thinkers. The Third Edition of Introduction to Sociology, thoroughly revised and updated, continues to show students the relevance of the introductory sociology course to their lives. While providing a rock-solid foundation, George Ritzer illuminates traditional sociological concepts and theories, as well as some of the most compelling contemporary social phenomena: globalization, consumer culture, the Internet, and the ';McDonaldization' of society. As technology flattens the globe, students are challenged to apply a sociological perspective to their world, and to see how ';public' sociologists are engaging with the critical issues of today.