Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative: emotion by design. Creative leadership lessons from a life at Nike.
Emotion by Design
Creative Leadership Lessons from a Life at Nike
Umfang: XXII, 282 S.
Format in cm: 2 x 19.9 x 13
Erschienen am 05.01.2023