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Inhaltsangabe* Section 1: What is Critical Marketing? * Dixon (1979) Prejudice Versus Marketing * Jones and Monieson (1990) Early Philosophy of Marketing * Dixon (1992) Consumer Sovereignty, Democracy and the Marketing Concept: A Macromarketing Perspective * Section 2: Critical Marketing and Consumer Research: Forgotten Paths * Introduction and overview by editors * Tadajewski (2006) Remembering Motivation Research: Toward an Alternative Genealogy of Interpretive Consumer Research * Hirschman (commissioned article) Evolution, biology and Consumer Research * O'Shaughnessy (commissioned article) Ethnopsychology: A Return to Reasons * Section 3: Critical Reflections on the Relationship Between Marketing and Society * Introduction and overview by editors * O'Shaughnessy and O'Shaughnessy (2002) Marketing, the Consumer Society and Hedonism * Witkowski (2005) Anti-Global Challenges to Marketing * Böhm and Brei (commissioned article) Pulp Fiction: Critical Theory and the Marketing of Development * Section 4: Do Consumers Want to Escape the Market? * Introduction and overview by editors * Van Dam and Appldoorn (1996) Sustainable Marketing * Dobscha and Ozanne (2001) An Ecofeminist Analysis of Environmentally Sensitive Women * Section 5: Transgression: The Boundaries of Critical Marketing Thought * Introduction and overview by editors * Gould (commissioned article) Introspection as Critical Marketing Thought * Arvidsson (commissioned article) A New Administrative Science? * Maclaran and Stevens (commissioned article) Feminist Thinking through Theory * Jack (commissioned article) Postcolonial Marketing * Conclusion by editors * Short Glossary References

Inhaltsangabe* Section 1: What is Critical Marketing? * Dixon (1979) Prejudice Versus Marketing * Jones and Monieson (1990) Early Philosophy of Marketing * Dixon (1992) Consumer Sovereignty, Democracy and the Marketing Concept: A Macromarketing Perspective * Section 2: Critical Marketing and Consumer Research: Forgotten Paths * Introduction and overview by editors * Tadajewski (2006) Remembering Motivation Research: Toward an Alternative Genealogy of Interpretive Consumer Research * Hirschman (commissioned article) Evolution, biology and Consumer Research * O'Shaughnessy (commissioned article) Ethnopsychology: A Return to Reasons * Section 3: Critical Reflections on the Relationship Between Marketing and Society * Introduction and overview by editors * O'Shaughnessy and O'Shaughnessy (2002) Marketing, the Consumer Society and Hedonism * Witkowski (2005) Anti-Global Challenges to Marketing * Böhm and Brei (commissioned article) Pulp Fiction: Critical Theory and the Marketing of Development * Section 4: Do Consumers Want to Escape the Market? * Introduction and overview by editors * Van Dam and Appldoorn (1996) Sustainable Marketing * Dobscha and Ozanne (2001) An Ecofeminist Analysis of Environmentally Sensitive Women * Section 5: Transgression: The Boundaries of Critical Marketing Thought * Introduction and overview by editors * Gould (commissioned article) Introspection as Critical Marketing Thought * Arvidsson (commissioned article) A New Administrative Science? * Maclaran and Stevens (commissioned article) Feminist Thinking through Theory * Jack (commissioned article) Postcolonial Marketing * Conclusion by editors * Short Glossary References