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Zusatztext
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Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a companys profit and sales.
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Kurztext
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The complete theory and practice of bundling: optimization and behavioral approaches, practical implementation
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Detailansicht
Optimal Bundling
Marketing Strategies for Improving Economic Performance
ISBN/EAN: 9783540652472
Umbreit-Nr.: 1435914
Sprache:
Englisch
Umfang: VIII, 299 S., 48 s/w Tab.
Format in cm:
Einband:
gebundenes Buch
Erschienen am 21.01.1999