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<b>An updated and revised version of the business classic<i>Power Base Selling</i></b><p><i>Power Base Selling</i>, originally published in 1990, left readers with an understanding of and language for gaining political advantage within accounts. Now famous among sellers, the concept of aligning with powerful customer individuals or "Foxes" is taken to a new level.<i>The New Power Base Selling</i> offers an updated and more in-depth edition of the original classic with an empirically based breakthrough to significantly increasing sales performance. It explains how competitive selling is as much a matter of politics, customer value, and strategy as it is a management science.</p><p>Based on data from one of the most comprehensive sales surveys in the sales training industry, along with over 50,000 deal reviews,<i>The New Power Base Selling</i> will help salespeople quickly outfox the competition, impress customers with unexpected value, and achieve new levels of professional success.</p><ul><li>Create Demand, as well as competitively Service Demand</li><li>Quickly leverage "Situational Power Bases" to drive up win rates</li><li>Provide customers with value that advances their critical business initiatives</li><li>Effectively use LinkedIn, Facebook, Twitter, and other social tools in a sales campaign</li><li>Increase customer satisfaction and competitive differentiation</li></ul><p>See measurable gains and exceed quota when you leverage customer politics, value, and competitive strategy.</p>

Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate &quote;causewashers&quote; cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. Good Works is a book for business builders, not a Corporate Social Responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results. Good Works is rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses Explains how to balance social and business goals Author Philip Kotler is one of the world&apos;s leading authorities on marketing; David Hessekiel is founder and President of Cause Marketing Forum, the world&apos;s leading information source on how to do well by doing good; Nancy Lee is a corporate social marketing expert, and has coauthored books on social marketing with Philip Kotler With Good Works, you&apos;ll find that you can generate significant resources for your cause while achieving financial success.