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Zusatztext
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This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers. It incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a wide range of current issues.
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Detailansicht
Strategic Management
ISBN/EAN: 9780333387658
Umbreit-Nr.: 2058133
Sprache:
Englisch
Umfang: XVI, 424 S.
Format in cm:
Einband:
kartoniertes Buch
Erschienen am 01.06.1987
Auflage: 1/1987