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Prepare for the OMCP certification exam and expand your digital marketing skillset Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification. You'll explore topics like digital analytics, social media marketing, and search engine optimization with the help of industry-leading authors and members of the OMCP Standards Committee. In the book, you'll also find: * Full discussions of paid search marketing, email marketing, and marketing to mobile device users * Exacting and focused instruction on all the competencies tested by the OMCP exam * Accessible content suitable for experienced digital marketers looking for a new certification to boost their career, as well as novice practitioners trying to expand their skillset Perfect for aspiring and practicing digital marketers, Digital Marketing Fundamentals also belongs in the libraries of entrepreneurs, solopreneurs, and other small- and medium-sized business leaders looking for a starting point into the critical world of digital marketing.

The only official guide to the OMCA(TM) certification exam Digital marketing is a high-demand skillset, and employers and clients want to know that they're getting the best marketers out there. With the OMCA(TM) certification, you can show the world that your skills are current and verified. Digital Marketing Fundamentals takes you through the complete set of standards you'll need to know to achieve certification--and to drive digital marketing initiatives, manage digital marketing teams, and communicate digital marketing concepts. If you're studying for or transitioning into a career in digital marketing, this is the perfect book for you. The highest-performing digital marketing agencies often require OMCA(TM) certification. Inside, you'll learn about the eight core disciplines of digital marketing, so you can add significant value to the campaigns you create and manage, even if certification isn't your goal. You'll master: * SEO * Content Marketing * Social Media Marketing * Digital Advertising (including PPC) * Mobile Marketing * Email Marketing * Conversion Rate Optimization * Digital Analytics * Digital Marketing Strategy With Digital Marketing Fundamentals, you can obtain your certification, stand out to employers, earn more in your digital marketing career, and achieve your highest potential. Written by respected OMCP members, this is the only official OMCA(TM) certification guide.