Bibliografie

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Speechwriting in Theory and Practice

Rhetoric, Politics and Society
Kjeldsen, Jens E/Kiewe, Amos/Lund, Marie et al
Springer Verlag GmbH
ISBN/EAN: 9783030036843
Umbreit-Nr.: 5689154

Sprache: Englisch
Umfang: viii, 202 S., 1 s/w Illustr., 202 p. 1 illus.
Format in cm:
Einband: kartoniertes Buch

Erschienen am 26.03.2019
Auflage: 1/2020
€ 32,09
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  • Kurztext

    • This book provides students, researchers, and practitioners of speechwriting with a unique insight in the theory, history, and practice of speechwriting. The combination of theory and practice with case studies from the United States and Europe makes this volume the first of its kind. The book offers an overview of the existing research and theory, analysing how speeches are written in political and public life, and paying attention to three central subjects of contemporary speechwriting: convincing characterization of the speaker, writing for the ear, and appealing with words to the eye. Chapters address the ethics and the functions of speechwriting in contemporary society and also deliver general instructions for the speechwriting process. This book is recommended reading for professional speechwriters wishing to expand their knowledge of the rhetorical and theoretical underpinnings of speechwriting, and enables students and aspiring speechwriters to gain an understanding of speechwriting as a profession.

  • Autorenportrait
    • Jens E. Kjeldsen is Professor of Rhetoric and Visual Communication at the University of Bergen, Norway. He has written extensively on rhetoric, visual communication and argumentation, speech making, speech writing and PowerPoint-presentations. With Anders Johansen he is the author of the book Words that work [Virksomme ord], which provides the history of Norwegian political speechmaking. Kjeldsen is the immediate past president of the Rhetoric Society of Europe and co-founder and longtime chief editor of the research journal Rhetorica Scandinavia. Kjeldsen is also the editor of the book Rhetorical Audiences and Reception of Rhetoric (Palgrave, 2017). Amos Kiewe is Professor or Rhetorical Studies at Syracuse University, US. His areas of research include rhetorical theory and criticism, political communication, presidential studies, argumentation, and persuasion. He has published several books and book-chapters as well as articles in academic journals such as Communication Studies, Communication and Religion, Legal Studies Form, Journal of American Culture. He recently authored The Rhetoric of Hate: Seeking an end to Anti-Semitism (2010) and co-edited The Effects of Rhetoric and the Rhetoric of Effects: Past, Present and Future (2015). Marie Lund is Associate Professor in Rhetoric, Aarhus University, Denmark. She is an expert in rhetoric and speechwriting. Her research is heavily invested in conceptually oriented rhetorical criticism of oratory, and political and vernacular debates. She has recently published An Argument on Rhetorical Style (2017) which balances theoretical discussion of the concept of style with close-readings of the strategic aspects of style in contexts as varied as political speeches, hip-hop lyrics, and newspaper opinion columns. Jette Barnholdt Hansen (1966-2017) was Associate Professor of Rhetoric at the University of Copenhagen, Denmark. She authored several books and texts on voice and rhetoric.