-
Zusatztext
-
Understanding how to create marketing programmes is one thing. Understanding how to take leadership in all of the business areas related to marketing (such as economics, finance, personnel management and long-term brand strategy) is quite another. This book helps bridge that divide to help students master the business of marketing.
-
-
Kurztext
-
Understanding how to create marketing programmes is one thing. Understanding how to take leadership in all of the business areas related to marketing (such as economics, finance, personnel management and long-term brand strategy) is quite another. This book helps bridge that divide to help students master the business of marketing.
-
Detailansicht
Basics Marketing 03: Marketing Management
eBook - Basics Marketing
ISBN/EAN: 9781350034204
Umbreit-Nr.: 4568724
Sprache:
Englisch
Umfang: 184 S.
Format in cm:
Einband:
Keine Angabe
Erschienen am 10.08.2017
Auflage: 1/2017
E-Book
Format: EPUB
DRM: Adobe DRM