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You're not imagining it. People are getting ruder. And this is a serious problem. Danny Wallace is on a mission to understand where we have gone wrong. He travels the world interviewing neuroscientists, psychologists, NASA scientists, barristers, bin men, and bellboys. He joins a Radical Honesty group in Germany, talks to drivers about road rage in LA, and confronts his own online troll in a pub. And in doing so, he uncovers the latest thinking about how we behave, how rudeness, once unleashed, can spread like a virus - and how even one flippant remark can snowball into disaster