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This globally-focused and renowned textbook spans the entire discipline of psychology - from the fundamental principles of psychology as a science, to more nuanced approaches in core disciplines such as cognitive, developmental, social and personality psychology. Woven together with engaging features, research boxes and activities that will help students to both think like a scientist and stretch their imagination. Indepth and yet written with irresistible enthusiasm and humour by a worldrenowned team of psychologists and researchers, this book is a complete course companion for all undergraduate psychology students. It is both engaging and yet scientifically sound and theoretically rigorous. The only book students need as they begin their study of psychology.      

Coverage - the book covers all major curriculum subjects, making it a perfect fit for any introductory psychology course in the UK, Europe and beyondRigorous science - the authors are renowned psychologists in their respective fieldsAuthor team - aside from their impeccable academic credentials, the authors all write successful books for the popular marketPedagogy and Relatability  - the book focuses content around several distinctive features, including the well-received 'Hot Science' and 'Psychomythology' which help students relate the hard science to their lives and experiences outside of the classroom.Superb on Neuroscience - this field of psychology remains the hottest ticket in town and its coverage here is still unparalleledStrong coverage of social, developmental and memory psychologyAn online Lecturer manual contains lecture suggestions, discussion questions, class exercises, a media planner and a BPS syllabus matrixnew_to_this_editionNew 'Happiness Hacks' feature addresses the growing awareness of student psychological wellbeing, the threats to it and ways to bolster it - increasingly a priority for universities and for students themselves.New 'Cross-Cultural Comparison' feature moves the perspective away from assuming a default western readership.