Bibliografie

Detailansicht

Aerospace Marketing Management

A Handbook for the Entire Value Chain, Management for Professionals
Springer Verlag GmbH
ISBN/EAN: 9783319013534
Umbreit-Nr.: 5122632

Sprache: Englisch
Umfang: xv, 590 S., 375 s/w Illustr., 590 p. 375 illus.
Format in cm: 3.9 x 24.2 x 16.3
Einband: gebundenes Buch

Erschienen am 25.11.2013
Auflage: 1/2014
€ 80,24
(inklusive MwSt.)
Lieferbar innerhalb 1 - 2 Wochen
Beim Buchhandel bestellen
  • Zusatztext

    • Inhaltsangabe1. Marketing in the aeronautics industry.- 2. The Individual and Organizational Purchase.- 3. Business Marketing Intelligence.- 4. Market Segmentation and Positioning.- 5. Marketing and Sales Action Plan.- 6. Innovation and Product Management.- 7. Marketing of Services.- 8. Pricing Policy.- 9. Selecting Distribution Channels and Sales Team Management.- 10. Project Marketing.- 11. Communication Policy.- 12. Selecting Media.- 13. Brand Management.- 14. Building Loyalty: Maintenance, Customer Training and Offsets.- 15. Alliance Strategies.

  • Kurztext

    • This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools in the aeronautics sector. It deals with the whole value chain, both civil and defense, from parts, engine through airframers to airlines and airports.

  • Autorenportrait
    • Dr. Philippe Malaval graduated from Toulouse Business School has a PhD in Management from Toulouse University. A Professor of Marketing at TBS (France), he worked for 12 years in the industrial sector and is today a consultant to numerous companies. He is a member of the French Association of Marketing (AFM) and is the author of several academic articles and reference books published in several languages including 'Business to Business Marketing', 'Pentacom', 'BtoB Brands', among others. In charge of the marketing program of the Aerospace MBA (TBS), he teaches at other institutions such as the Engineering School of Aeronautics & Space, and in diverse American and English MBA programs. More information available at www.philippemalaval.comChristophe Bénaroya graduated from Toulouse Business School and as a Professor of Marketing, he is leading the 'B2B Management' option in Barcelona (Spain) and is in charge of the 'M2C' English Track. Grounded into his consultant experience in the aerospace sector, his research activities gave birth to the publishing of articles in academic journals, and to several books (jointly with Philippe Malaval), in France, in the USA and in China. He is mostly lecturing in 'pro' and 'executive' programs, both in French or in English, ongoing vocational training, MBAs. More information available at www.christophe-benaroya.frThanks to his international background in the aviation industry (airline, aerospace, ground handling and travel distribution), Jonathan Aflalo recently led the development of a Strategic Intelligence department within the world's major ground handler, Swissport. Jonathan Aflalo holds a private pilot license and is a speaker at international conferences. More information available at www.jonathanaflalo.com