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<p><b>Discover the strategies and secrets behind a billion-dollar Australian success story</b></p><p>In<i>How to Build a Billion-Dollar Business</i>, former Swisse CEO Radek Sali unpacks how his unique approach to product, people, and branding took Swisse Wellness from an Australian favourite to a blockbuster brand that sold for $2.1 billion. At the heart of<i>How to Build a Billion-Dollar Business</i> is Radeks passion for finding purpose in work. This book shares inspiring real-world strategies, stories, and insights on how to build a business that makes an astounding profit but more than that, how to build a business that also does good.</p><p>A successful business is not just about profit: its about culture. Inside, youll learn how to develop a business plan, foster loyalty and innovation in your team, build a thriving workplace culture rooted in values, and attract and retain customers who believe in your product and your mission.</p><ul><li>Build a culture of trust, openness, and respect in your organisation as well as with your customer.</li><li>Get timely and valuable insights on what it means to build a flexible business and a sustainable, responsible brand.</li><li>Learn how to drive growth and sales reach by connecting with customers and driving an aspirational product or service.</li><li>Build a business that makes a real social or environmental difference in your community, one that gives back and supports growth and wellness for all.</li></ul><p>From his early career days to his success as a serial entrepreneur and ethical investor, Radek Sali shares a blueprint for discovering what drives you and making your business goals a reality.<i>How to Build a Billion-Dollar Business</i> is a handbook for business owners everywhere, showing you how to succeed in creating positive change in your business and in the world.</p>