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The "white Australia policy" has so far largely been discussed with regard only to its political-ideological perspective. No account was taken of the central problem of racist societalization, i.e. the everyday production and reproduction of "race" as a social relation ("doing race") supported by broad sections of the population. This comprehensive study of Australian racism and the "white sugar" campaign shows that the latter was only able to achieve success because it was embedded in a widespread "white Australia culture" that found expression in all spheres of life.