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Free Antivirus and its Market Implimentation

eBook - a Case Study of Qihoo 360 And Baidu
BOOKS ON DEMAND
ISBN/EAN: 9783735752208
Umbreit-Nr.: 433373

Sprache: Englisch
Umfang: 116 S., 7.33 MB
Format in cm:
Einband: Keine Angabe

Erschienen am 10.11.2014
Auflage: 1/2014


E-Book
Format: EPUB
DRM: Adobe DRM
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  • Zusatztext

    • The study analyzed the business model of two selected Chinese AV-vendors, Qihoo 360 and Baidu, from the perspective of their product development model, revenue model, marketing and distribution, and services and implementation. Furthermore, market research was conducted to compare the Chinese and Western users in order to investigate the influential factors on users choice of security software.This study was initiated for the purpose of investigating the business model which supports Chinese free AV-vendors to offer free fully-functional security software.

  • Autorenportrait
    • Yang Yiming:Yiming Yang is an individual academic, tech-enthusiast, and frequent participant at business events. Yiming holds a B.A. in Management and a M.A. in Business studies. He grew up in Dongguan, China, the city also known as the manufacturing Hub in Southern China. Later, he moved to Austria to pursue a masters degree in business studies, and he has been living in Austria since then. Grew up in the manufacturing zone of China, gave him an insight into the life of factory workers, and the management system of Small and Medium-Sized manufacturers. The early experience of working as a factory sourcing personnel provided him a deeper understanding of business environment in China. As an individual academic, Yiming provides in-depth expertise in business model analysis, market research, and financial projection analysis. His latest project is conducting a business plan for a newly designed touch board device.