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Zusatztext
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Martin Lindstrom sotrudnichal s samymi raznymi kompaniyami, ot Disney do Microsoft, i neredko stalkivalsya s nelogichnym upravleniem i vnutrennim rasporyadkom firm. Dlya etoy knigi on sobral mnogo smeshnyh i podchas neob"yasnimyh primerov togo, kak instrukcii, poteryavshie aktual'nost', podmenyayut zdravyy smysl v deyatel'nosti kompaniy. Vmeste s tem u nego est' i istorii o tom, kak kompaniyam, blagodarya ih sobstvennomu zhelaniyu i usiliyam, udalos' pobedit' absurd byurokraticheskih procedur s pomoshch'yu sozdaniya "departamenta zdravogo smysla", kotoryy nahodil utechku zdravogo smysla i ustranyal ee. Kniga prednaznachena dlya tekh, kto hochet sdelat' zhizn' svoey kompanii i svoih klientov proshche i priyatnee.
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Autorenportrait
- , , . , , Pepsi, Nestle Google. Lindstrom Company, , 5 30 . Brand Sense Buyology. New York Times. 8 60 . 100 Time 20 - 2020 Thinkers 50.
Detailansicht
The Ministry of Common Sense
Hörbuchdownload - How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate BS, Gelesen von Andrey Kurilov
ISBN/EAN: 4066338558299
Umbreit-Nr.: 5541893
Sprache:
Russisch
Umfang: 0 S., 404.17 MB
Format in cm:
Einband:
Keine Angabe
Erschienen am 01.03.2022
Auflage: 1/2022
E-Book
Format:
DRM: Nicht vorhanden