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A professional magician and illusionistthe head magic consultant for the hit film Now You See Mereveals how to bridge the gap between perception and reality to increase your powers of persuasion and influence.David Kwong has astounded corporate CEOs, TED talk audiences, and thousands of other hyper-rational people, making them see, believe, and even remember what he wants them to. Illusion is an ancient art that centers on control: commanding a room, building anticipation, and appearing to work wonders. Illusion works because the human brain is wired to fill the gap between seeing and believing. Successful leaderslike Steve Jobs, Warren Buffett, and Ted Turnerare masters of control and command who understand how to sway opinions and achieve goals.In his years of research and practice, David has discovered seven fundamental principles of illusion. With these rules anyone can learn to:Mind the Gaprecognize and employ the perceptual space between your audiences ability to see and their impulse to believe.Load Upprepare to amaze your audience.Write the Scriptdiscover the importance of shaping the narrative that surrounds your illusion.Control the Frameexplore the real life value of a magicians best friend: misdirection.Design Free Choicecommand your audience by giving them agency.Employ the Familiartake secret advantage of habits, patterns, and audience expectations.Conjure an Outdevelop backup plans that will keep you one, two, three, or more steps ahead of the competition.With Spellbound youll discover a different way to sell your idea, product, or skills, and make your best shot better than everyone elses.