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Kurztext
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Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? This book reveals how successful companies create products people can't put down - and how you can too.
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Detailansicht
Hooked
How to Build Habit-Forming Products
ISBN/EAN: 9780241184837
Umbreit-Nr.: 7461575
Sprache:
Englisch
Umfang: 242 S.
Format in cm: 2.3 x 20.4 x 13.6
Einband:
gebundenes Buch
Erschienen am 06.11.2014