Detailansicht

InhaltsangabeIntroduction.- Part I: Overview of Intellectual Property Rights.- I: Patents.- II: Trade Secret Protection.- III: Trademarks and Trade Dress.- IV: Copyrights.- V: Domain Names.- VI: Intellectual Property Issues in Labeling and Marketing.- Part II: Implementing IP Practices and Procedures.- VII: Seven Basic Steps to Getting Started.- VIII: Deciding Between Patent Or Trade Secret Protection.- IX: Developing and Managing an Intellectual Property Portfolio.- X: Enforcement and Infringement of Intellectual Property Rights.- XI: Licensing Intellectual Property Rights.- Appendix A.- Appendix B.- Appendix C.- Appendix D.- Appendix E.

Understanding intellectual property rights, patents, trade secrets, trademarks, and licensing with regard to food products is essential. This book describes the necessary considerations throughout the various creative phases of a food product's lifespan.