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Kurztext
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Intended for those who know that brand management is crucial, but don't know how to go about it, this book helps them understand what a brand is, what it can do for them, and how it supports the goals of the business. It also helps managers to direct and co-ordinate the variety of tasks and experts involved in making brand strategy happen.
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Detailansicht
Understanding Brands
The Sunday Times
ISBN/EAN: 9780749446659
Umbreit-Nr.: 1233712
Sprache:
Englisch
Umfang:
Format in cm:
Einband:
Paperback
Erschienen am 13.11.2007