Detailansicht

David Kwong is the go-to consultant for Hollywoods biggest illusion-heavy projects, including the hit filmsNow You See Me, The Imitation GameandMission: Impossible Rogue Nation. InSpellboundhe reveals how to bridge the gap between perception and reality to increase your powers of persuasion and influence.

David Kwong has astounded large crowds, from CEOs to TED talk audiences to thousands of other hyper-rational people, making them see, believe and even remember what he wants them to. Illusion is an ancient art that centres on control: commanding a room, building anticipation, and appearing to work wonders.

Illusion works because the human brain is wired to fill the gap between seeing and believing. Surprisingly, these are the tools used by top leaders like Steve Jobs and Richard Branson; masters of control and command who understand how to sway opinions and achieve goals.Spellboundshows us that illusions are more than just a set of tricks; it is a trainable craft that holds the principles of winning over an audience, which can be applied to every aspect of life.

Through years of practice, research and learning (including a Harvard degree in the history of magic), David discovered the seven fundamental principles of illusion, like how to use the space between seeing and believing, shape narratives and command your audience by giving them agency.

Packed with amazing stories and insights,Spellboundgives you a fresh and engaging way to sell your idea, production or skills to stand out from the crowd.

Wildflower is a portrait of Drew's life in stories as she looks back on the adventures, challenges, and incredible experiences of her earlier years. It includes tales of living on her own at 14 (and how laundry may have saved her life), getting stuck in a gas station overhang on a cross country road trip, saying goodbye to her father in a way only he could have understood, and many more adventures and lessons that have led her to the successful, happy, and healthy place she is today. It is the first book Drew has written about her life since the age of 14.