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Zusatztext
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Stop pushing products--and start cultivating customer relationships. If you need the best practices and ideas for marketing today--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: figure out what business you're really in, collaborate with customers to meet current and future needs, create products that perform the jobs people need to get done, get a bird's-eye view of your brands' strengths and weaknesses, tap a market that's larger than China and India combined, deliver superior value to your B2B customers, and end the war between sales and marketing.
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Detailansicht
Harvard Business Review on Reinventing Your Marketing
ISBN/EAN: 9781422162552
Umbreit-Nr.: 1233530
Sprache:
Englisch
Umfang: 272 S.
Format in cm: 1.8 x 21 x 14
Einband:
Paperback
Erschienen am 13.11.2007
Auflage: 1/2011