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<span>This book explores and analyzes the ways fat acceptance activists have advocated through language and tactical action. Using Anthony Giddens concept of Structuration in the make-up of ideology, the book identifies how fat acceptance activists use signification, domination, and legitimation to strengthen their cause. Thus, their actions are both rhetorical and tactical.<br>Fatconsidered a descriptor and not a negative label among activistsis highly stigmatized for arbitrary reasons in various areas of life ranging from the fashion industry to health care. This books shows how fat acceptance activists work to remedy this situation.</span>

Using Anthony Giddens¿ Structuration theory and rhetorical theory, this book identifies fat acceptance activists¿ tactics to end fat stigma. The book covers the benefits and detriments of social media in fat acceptance activism, the importance of symbolism and rhetorical savvy, and the use of narrative in fat activism.