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From the rise of leetspeak and words such as "skibidi" to the trend of adding "-core" to different influencer aesthetics, the internet has ushered in an unprecedented linguistic upheaval. We're entering an entirely new era of etymology, heralded by the invisible forces driving social media algorithms. Thankfully, Algospeak is here to explain. Aleksic uses original surveys, data, and internet archival research to usher us through this new linguistic landscape.