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Zusatztext
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While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer.It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.
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Kurztext
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While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer.It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.
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Detailansicht
Packaging the Brand
eBook - The Relationship Between Packaging Design and Brand Identity, Required Reading Range
ISBN/EAN: 9782940439799
Umbreit-Nr.: 4246130
Sprache:
Englisch
Umfang: 208 S.
Format in cm:
Einband:
Keine Angabe
Erschienen am 26.04.2011
Auflage: 1/2011
E-Book
Format: PDF
DRM: Adobe DRM