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<p>Blending critical theory, conjunctural cultural studies, and assemblage theory,&nbsp;<i>Making Sport Great Again&nbsp;</i>introduces and develops the concept of&nbsp;<i>uber-sport</i>: the sporting expression of late capitalisms conjoined corporatizing, commercializing, spectacularizing, and celebritizing forces.&nbsp; On different scales and in varying spaces, the&nbsp;<i>uber-sport</i>&nbsp;assemblage is revealed both to surreptitiously reinscribe the neoliberal preoccupation with consumption and to nurture the individualized consumer subject. Andrews further probes how&nbsp;<i>uber-sport&nbsp;</i>normalizes the ideological orientations and associate affective investments of the Trump assemblages authoritarian populism. Even as it articulates the regressive politicization of sport,&nbsp;<i>Making Sport Great Again&nbsp;</i>serves also as a call to action: how might progressives rearticulate&nbsp;<i>uber-sport</i>&nbsp;in emancipatory and actualizing political formations?&nbsp;</p><p></p>

Blending critical theory, conjunctural cultural studies, and assemblage theory,&nbsp;Making Sport Great Again&nbsp;introduces and develops the concept of&nbsp;uber-sport: the sporting expression of late capitalism&apos;s conjoined corporatizing, commercializing, spectacularizing, and celebritizing forces.&nbsp; On different scales and in varying spaces, the&nbsp;uber-sport&nbsp;assemblage is revealed both to surreptitiously reinscribe the neoliberal preoccupation with consumption and to nurture the individualized consumer subject. Andrews further probes how&nbsp;uber-sport&nbsp;normalizes the ideological orientations and associate affective investments of the Trump assemblage&apos;s authoritarian populism. Even as it articulates the regressive politicization of sport,&nbsp;Making Sport Great Again&nbsp;serves also as a call to action: how might progressives rearticulate&nbsp;uber-sport&nbsp;in emancipatory and actualizing political formations?&nbsp;