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This book examines the reboot phenomenon from its historical emergence as a concept within the superhero comic book medium, specifically DC Comics, to its conceptual adaptation across media platforms into film and beyond in the new millennium. It adopts an interdisciplinary perspective that holistically cojoins etymology, history, narrative and discourse as a way to develop a hermeneutics of rebooting. Throughout the book, the author develops a critical morphology to demonstrate the mechanics of the reboot phenomenon as a narrative technique and, also, by 'looking beyond the text itself' to consider economics, reception and, via paratexts, the interstices between. In doing this the monograph examines the complex dialectical struggle occurring between production and consumption that provides an insight into the way culture industries engage with strategies of regeneration as a principle of franchising in the twenty-first century. of franchising in the twenty-first century. of franchising in the twenty-first century. of franchising in the twenty-first century. of franchising in the twenty-first century. of franchising in the twenty-first century. of franchising in the twenty-first century. of franchising in the twenty-first century. of franchising in the twenty-first century. of franchising in the twenty-first century. of franchising in the twenty-first century. of franchising in the twenty-first century.