Detailansicht

The Internet has become mobile: the iPhone and the iPad have set off a wave of new developments, with eBooks, eJournals, and apps spearheading a new mass market. This volume contains practical instructions for the design and realization of products for the mobile publishing market. Starting from an analysis of how the market has developed, the authors use case examples to present the step-by-step course of product development. The presentation begins with a discussion of target group analysis and a consideration of suitable carrier media and product forms, and continues through marketing, a description of existing technologies, and a discussion of possible business models.

Die Schriftenreihe behandelt in Kooperation mit der Akademie des deutschen Buchhandels (ADB) praxisnahe Themen aus dem Bereich der Publikums- und Fachverlage sowie Medienunternehmen bzw. deren Branchenumfeld. Die Themenfelder umfassen BWL in Verlagen, Lektorat, Marketing und Mediaberatung und E-Publishing.