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Zusatztext
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<P>Direct marketing is a fast-growing and dominant domestic marketing instrument in many countries. Direct marketing follows the path of the rapid advances of globalization: international direct marketing (IDM) is already a multi-billion dollar business and an attractive instrument for foreign market entry and international customer communication.</P><P>This book is the first to focus exclusively on IDM, combining state-of-the-art knowledge, best practice and unique data: The first part is a comprehensive, well-structured review, covering relevant sources ranging from academic journals to practitioner magazines. The second part consists of best practice examples of various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries in North America, Europe and Asia. The book provides the reader with a comprehensive and easy-to-understand guide to international direct marketing.</P><P> </P>
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Kurztext
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This book is the first to focus exclusively on IDM, integrating state-of-the-art knowledge, best practice and unique data. It offers a unique mix of academic review, best-practice cases on IDM and advanced professional information on IDM in selected countries.
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Detailansicht
International Direct Marketing
eBook - Principles, Best Practices, Marketing Facts
ISBN/EAN: 9783540396321
Umbreit-Nr.: 1682407
Sprache:
Englisch
Umfang: 326 S., 22.78 MB
Format in cm:
Einband:
Keine Angabe
Erschienen am 14.10.2007
Auflage: 1/2007
E-Book
Format: PDF
DRM: Digitales Wasserzeichen