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InhaltsangabeThe Only Way for the Media Industry to Grow and Profit Is with Content.- I New Perspectives: Convergence Is Redefining Content.- The Media: An Industry with Tradition at the Crossroads.- Mobile Multimedia - A Driving Force Behind Industry Convergence.- Telecommunications and Media Companies: Competitors or Partners?.- II New Business Models: Numerous Old Models are Transforming into Many New Ones.- From Newspaper to News Filter.- Traditional Book Publishers Transforming into E-Publishers.- Delivering on the Promise of Digital Television.- Celluloid Still in the Lead, but the Movies' Future Is Digital.- How Telecommunications Invest in the Media Industry.- Online Service Providing - Challenges in the Mass Medium Internet.- Market Newcomers in the Media Sector.- III New Success Factors: Make It or Break It.- Eco-Systems - a New Paradigm in the Media Industry.- Organization for Global Players in the Media Industry.- Profitable in E-Commerce by Focusing on Operational Efficiency.- Value Growth in the Media Industry - Success Factors for Integration.- IV New Practice: Media Companies Taking on the Challenges.- BCN - Synergies and New Businesses for a Content Powerhouse.- BOL - How to Deliver on Customer Promises and Be Profitable.- Handelsblatt.com - New Revenue Models for Traditional Print Media.- KirchMedia - Synergies by Maintaining Cross-Media Balance.- Contributors.

As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality.