-
Zusatztext
-
Seminar paper from the year 1998 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, University of Nottingham, language: English, abstract: A basic premise of marketing is that organisational performance is improved by satis-fying customers. In the light of this proclamation, the present paper examines evidence sug-gesting that the adoption of a marketing-led approach to business actually imp
-
Detailansicht
To what extent is there evidence to suggest that the adoption of a marketing-led approach to business actually does improve organizational performance?
Akademische Schriftenreihe V185875
ISBN/EAN: 9783656991564
Umbreit-Nr.: 3268460
Sprache:
Englisch
Umfang: 16 S.
Format in cm: 0.2 x 21 x 14.8
Einband:
kartoniertes Buch
Erschienen am 08.03.2012
Auflage: 1/2012