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User-Oriented Appropriateness

eBook - A Theoretical Model of Written Text on Facebook for Improved PR Communication
GABLER
ISBN/EAN: 9783658299996
Umbreit-Nr.: 9009040

Sprache: Englisch
Umfang: 0 S., 2.66 MB
Format in cm:
Einband: Keine Angabe

Erschienen am 03.04.2020
Auflage: 1/2020


E-Book
Format: PDF
DRM: Digitales Wasserzeichen
€ 62,95
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  • Zusatztext

    • Public Relations is fundamentally concerned with communication but social networking sites such as Facebook have influenced the way people communicate with one another and interpret text-based communication online. PR people who have grown up using traditional media often struggle with the new, digital world and its unfamiliar techniques and language. An increasing number of users, on the other hand, expect a different form of organisational communication. Benjamin Gust presents the new theory of user-oriented appropriateness, which is helping to communicate well in this new world of digital communication via social media. 

  • Kurztext

    • Public Relations is fundamentally concerned with communication -- but social networking sites such as Facebook have influenced the way people communicate with one another and interpret text-based communication online. PR people who have grown up using traditional media often struggle with the new, digital world and its unfamiliar techniques and language. An increasing number of users, on the other hand, expect a different form of organisational communication. Benjamin Gust presents the new theory of user-oriented appropriateness, which is helping to communicate well in this new world of digital communication via social media. 

  • Autorenportrait
    • Prof. Dr. Benjamin Gust is professor for Social Media and an experienced expert in the field of social media, digital communication and community management. He has studied in Germany, the US and Great Britain and worked for several well-known international brands to help them implement social media and digital communications.