-
Zusatztext
-
Millions of vacationers are taking a cruise vacation each year and nearly one-third are senior tourists. This study examines motivations for taking a cruise vacation and the decision making process of this particular segment. Considering the wide-ranging scope of the literature on market segmentation and motivational studies, the purpose of this study is to identify what motivational factors influence the decision making process of elderly people regarding cruise travel.
-
-
Autorenportrait
- Anne Dickson is a recent graduate of the University tourism sciences in Breda. Being familiar with people from diverse backgrounds, cultures and experience of seven years in the hospitality industry has provided a solid base for this research. Through my previous internship at Abercrombie & Kent, Melbourne I gained interest in the Cruise Industry.
Detailansicht
The influence of motivation in Cruise Travel
ISBN/EAN: 9783659877599
Umbreit-Nr.: 9432771
Sprache:
Englisch
Umfang: 112 S.
Format in cm: 0.7 x 22 x 15
Einband:
kartoniertes Buch
Erschienen am 15.05.2016
Auflage: 1/2016