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Zusatztext
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Doctoral Thesis / Dissertation from the year 2002 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1.3, University of Nottingham, language: English, abstract: Although there is a substantial literature on customer (dis)satisfaction and complaining behaviour, relatively little progress has been made in developing a theoretical understanding of how consumer evaluate a company?s response to service failure and. Die Arbeit erhielt den ITB Wissenschaftspreis 2004
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Detailansicht
Customer Evaluations of Service Failure and Recovery Encounters
Akademische Schriftenreihe V185871
ISBN/EAN: 9783867467438
Umbreit-Nr.: 3267922
Sprache:
Englisch
Umfang: 284 S.
Format in cm: 2 x 21 x 14.8
Einband:
kartoniertes Buch
Erschienen am 08.03.2012
Auflage: 1/2012