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Even the simplest work requires talent. To think that anyone can be taught to do any job and that it's just about the incentive system and ambition is to confuse talent, knowledge and skills. Talent is an innate thing, knowledge and skills are acquired. The book by Marcus Buckingham and Kurt Coffman sums up the grandiose twenty-five years of work of the Gallup Institute, the essence of which is that people cannot be changed and it is not worth demanding from them what is not given to them. It is necessary to identify their existing talents and help to reveal their strengths. Matching a person's ability to the role they play is what every manager should strive for. The book is intended for all practicing managers.