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Imagine a world where a doctor unknowingly prescribes a drug that is harmful to you; where you are 47% more likely to be seriously injured in a car accident than the other half of humanity; where few people notice and appreciate your homework after a hard day's work. A familiar picture? So you are most likely a woman. Caroline Criado Perez reveals in her book a serious problem that directly affects the health and well-being of women: the developers of various products and technologies rely on data collected about a person, where "person" is by default "male". Women, with their characteristics and needs, go unnoticed. The author sidesteps deep debates about the nature of modern feminism, but presents the undeniable facts of the lack of gender data in areas ranging from politics and medical research to technology, labor relations, urban planning and media. This brilliant, award-winning book proves the need for change and makes us look at how our world works in a new way.