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"All marketers are liars", it is a book written by American businessman Seth Godin, who has many books that have been translated into several languages, and his books have topped the best -selling lists in many countries around the world, including this book that is presented to the consumer and the market together The knowledge they may need regarding the marketing process, it deals with marketing from the consumer and marketer views as well, and explains the various stages of the marketing process, starting that the product is just an idea through the stages of growth and prosperity to the stage of maturity and saturation.